Origin The Book Ecosystem Credentials Contact Full Bio Media The Line Speaking
Combat Veteran · CEO · Author

Shawn C. O'Neil

Strategic Operator. Ecosystem Builder. Discipline is Doctrine.

“I don’t pitch. I open my books. Investment by inspection.”
Shawn C. O'Neil
2
Combat Branches Served
1,937+
Consecutive Training Days
20+
Brands Built
51
Domains Owned
$1.6B+
Deal Flow (And Counting)
Total deal volume executed — acquisitions, originations, restructures, capital deployment
Seven-Figure Business Consultant
Three consecutive years exceeding $1M in cash collected as a hands-on operator and advisor
46
States
CEO turnarounds and executive deployments nationwide
$4M → $11M
In 12 Months
Scaled a New York home services company in one year
916%
ROI in 30 Months
First business acquisition → first liquidity event
Combat-Tested Operator
U.S. Marine Corps Infantry · U.S. Army Explosive Canine Handler
The Origin

Forged through combat. Built for legacy.

Two branches. One war. A lifetime of discipline. Shawn C. O’Neil enlisted in the United States Marine Corps at 17 and deployed as an 0311 Infantryman. Years later, he re-enlisted in the US Army National Guard as an 11B Infantryman and Tactical Explosive Detector Dog Handler, training at Vohne Liche Kennels and deploying to Afghanistan.

The military didn’t just shape his character — it became his operating system. Structure. Accountability. Execution under pressure. Every business he’s built since carries that DNA.

Shawn C. O'Neil — on the Harley
The Ride — Built different.
  • US Marine Corps — 0311 Infantry (1997–2001)
  • US Army National Guard — 11B Infantry + TEDD Handler (2008–2014)
  • Trained at Vohne Liche Kennels (featured on National Geographic “Alpha Dogs”)
  • Combat deployment: Afghanistan
  • Disabled veteran — service-connected
Service branch flags at sunset
Discipline is Doctrine
The Book

The XIII Pillars — The Doctrine of Discipline

The XIII Pillars — The Doctrine of Discipline by Shawn C. O'Neil
March 16, 2026

The Doctrine of Discipline

Book One — The XIII Pillars

Thirteen governing pillars drawn from 25 centuries of human achievement. From Marcus Aurelius to Miyamoto Musashi, from the Spartans to the SEALs — the principles that separate those who endure from those who merely exist. This is not self-help. This is doctrine.

13
Pillars
39
Exemplars
25
Centuries
ISBN
979-8-9951888-0-3
Learn More →
1,937+
consecutive training days
Started November 15, 2020. Not motivation. Doctrine.
The Ecosystem

20+ brands. One architecture.

Integrated systems across capital markets, technology, motorsport, publishing, and philanthropy. Built to outlive the founder.

Holding Company
01
Black Haus
Multi-vertical holding company. The governing structure.
black-haus.com
Capital
02
Black Haus Capital
Investment. Algo trading. Managed accounts. Family office services.
blackhauscapital.com
Family Office
03
Haus of Black
Sovereignty. Wealth stewardship. Legacy infrastructure.
hausofblack.com
Publishing
04
Black Haus Publishing
The XIII Pillars. Doctrine of Discipline series. ISBN registered.
doctrineofdiscipline.com
Technology
05
Hypertronics
AI-powered algorithmic trading infrastructure.
hypertronics.ai
Fund
06
Quantum Gold Fund
Performance fund. Precious metals. Alternative investments.
quantumgoldfund.com
Coaching
07
Fortitude
Coaching ecosystem. The Spark. The Forge. The Cadence.
lifebydiscipline.com
Motorsport
08
Black Circuit Racing
McLaren GT4 program. WRL to IMSA to Le Mans.
blackcircuitracing.com
Motorsport
09
Hauling Ass Racing
Grassroots racing. Driver development. Track culture.
haulingassracing.com
Philanthropy
10
Serenity House Foundation
100% to impact. Zero admin fees. Veteran and community support.
serenityhousefoundation.org
Technology
11
METAtronics
AI and technology infrastructure.
metatronics.com
Services
12
Fortitude Virtual Professionals
Fractional CMO/CRO. AI-powered strategic delivery.
fortitudevirtualprofessionals.com
Platform
13
Trade Refinery
AI-powered trading journal and analytics platform.
traderefinery.ai
Doctrine
14
The XIII Pillars
Companion site. The governing doctrine of discipline.
the13pillars.com
Transport
15
H&N Hauling
Vehicle transport. Black Glove Service.
handnhauling.com
AI
16
Ovi Black
AI Chief of Staff. 18+ agent ecosystem.
oviblack.com
Shawn C. O'Neil and David Szyszka — Brotherhood
Built Different.
Operating Principles

Built on discipline. Measured by results.

Discipline

Not motivation. Doctrine. Systems that execute whether you feel like it or not. Compounding daily.

Systems

What is not systemized does not endure. Legacy is structure that survives the builder.

Proof

I don’t pitch. I open my books. Investment by inspection. Results over promises.

Track Record

Proof over promises.

Military

  • USMC 0311 Infantry (1997–2001)
  • Army 11B + TEDD Handler (2008–2014)
  • Combat Veteran (Afghanistan)
  • Vohne Liche K9 Training (Nat Geo “Alpha Dogs”)

Business

  • CEO, Black Haus Capital
  • Founder, 20+ brand ecosystem
  • Fractional CMO/CRO ($595/hr)
  • Author, The XIII Pillars
  • Publisher, Black Haus Publishing

Performance

  • 1,937+ day training streak
  • 51 domain ecosystem
  • 18+ AI agents deployed
  • ISBN-registered publishing house
Engagement

Work with me.

Fractional CMO/CRO
$595/hour. On-site preferred.

Strategic advisory and operational execution for companies that need real results, not slide decks.

Schedule Consultation
Fortitude Command
1-week intensive. $15K.

Full operational audit, system build, and execution framework. One week. Everything changes.

Apply Now
Black Haus Capital
Managed accounts. Limited partnership.

Algo trading, capital deployment, and managed account services for qualified partners.

Schedule Meeting